“Throwing away your vote on a message no one will hear, and which will change no outcome, is sometimes presented as ‘voting your conscience’, but that’s got it exactly backwards; your conscience is what keeps you from doing things that feel good to you but hurt other people. Citizens who vote for third-party candidates, write-in candidates, or nobody aren’t voting their conscience, they are voting their ego, unable to accept that a system they find personally disheartening actually applies to them.”