I was going to start making comments about how you don’t often see advertising flat out admitting “HE gets to leave the house. YOU have to stay home alone. The only thing that makes your life bearable is booze”, and then I looked up Sanatogen.

It started life as a patent medicine- depending on where you lived it was sold as a ‘brain tonic’ or ‘nerve revitalizer’. The Smithsonian Institution has a box of the original stuff (link). The tonic part, at least according to the original formula, is 95% milk protein and 5% sodium glycerophosphate. The modern stuff, according to Tesco’s, is a blend of British ruby wine and the Sanatogen formula; it’s 15% alcohol by volume.

So, YOUR LIFE IS EMPTY AND MEANINGLESS. DRINK PATENT MEDICINE. AND BOOZE.

Yeesh.