stopysabardzobrzydkie:

look at my child
look how beautiful she is

talesofsymphoniac:

So this was fun and actually pretty accurate? I got “Casually feminine”

thechanelmuse:

the-real-eye-to-see:

Finaly now is the time when black people started to take first places!

I’m not even gonna front. As soon as I read the caption, I immediately thought “wth is that?” If that too was your initial reaction, here’s an interview with fashion psychologist, Dr. Carolyn Mair, explaining the field:

“To me fashion psychology sounds like ‘wardrobe therapy,’ which isn’t at all what I do. I’m a cognitive psychologist who applies psychological science to the context of fashion. So, I am concerned not only with clothing (fashion) but with human behaviour across all aspects of fashion from design through the entire supply chain, to consumption and disposal. We are concerned with the many and varied individual, societal, and environmental issues that result directly or indirectly from the fashion industries.

Beauty is a huge focus, as well as body image, self-esteem, confidence, the sexualisation of women, and the selection/treatment of models. With regard to money, [we’ll study] debt that comes from compulsive spending, and over-consumption that results in the disposal of unworn items. This results in the problem of landfill sites and other pollutants. In regard to production, there are many ecological issues, such as pollution of lakes and rivers from dye, depletion of natural resources from over-production, etc.

I am mainly an academic, so like most other academics, my days are busy and varied. In addition to preparing teaching materials, supervising research students, managing staff, conducting research projects, and attending meetings, I spend a good deal of time meeting people who want to find out how to make a positive difference in a particular area of interest. For example, I was recently contacted by a major U.K. charity that wanted me to help young people overcome body-image issues that have manifested as bullying or as eating disorders. I have also been contacted by an organisation that works with older people to help them boost their self-esteem through the vehicle of fashion. Another example would be a research study I recently completed, investigating older women’s perceptions of the industry’s advertising [geared toward] older women. The work is always varied and interesting. I can honestly say I’m never bored!”

Interesting. While we’re on interviews, here’s part of Shakaila’s interview with London College of Fashion News: 

“For my final year project I studied the impact of racial inclusivity in advertising and its effects on consumer behaviour. As a black woman, I have always found the lack of racial and cultural diversity within fashion to be incredibly damaging on a social level. For my project, I wanted to use psychology to discover the effects of this phenomenon at a business/financial level. I conducted a quantitative psychological experiment and found that black consumers are more likely to purchase a product and will spend more money on said product if it is endorsed by a fellow black model. So in essence, contrary to popular belief, black models do sell.

I believe that fashion is an incredibly powerful force, not only in the way it can change our behaviour as mentioned before, but also in the way it fosters positive societal changes. For example, if you look at the lingerie industry alone you have the brand Nubian Skin which is challenging the concept of the colour ‘Nude’ which alienates women with darker skin tones. Similarly, you have the brand Play Out who along with a few other brands are introducing genderless underwear. These two brands are just a few examples of the way fashion can revolutionise the way we view not only ourselves but each other, celebrating our differences whilst remaining united in acceptance.

It’s important for people to study psychology of fashion because fashion is psychology! The fashion industry is so pervasive in our modern lives that it is almost crazy to think that the psychological impact of the industry on the global population is being overlooked. The concept of ‘retail therapy’, vanity sizing, brand loyalty etc. are just a few examples of the way that fashion impacts upon our behaviours and cognitions.

I would love to research multicultural marketing. It is a subject very dear to me as I have researched the relationship between race and fashion in both my undergraduate and postgraduate degrees. The global population is becoming increasingly culturally and racially diverse and I believe that brands should be embracing this and utilising psychology to ensure that all consumers are being appropriately engaged with.”

Go head, Shakaila Forbes-Bell!

gayadhdpoe:

sweetoothgirl:

No Bake Chocolate Oreo Tart

@samareck